Independent student project · not affiliated with or endorsed by the Technical University of Munich (TUM)
Exam-style practice · Marketing · München / Garching
📣 Marketing
Marketing questions - segmentation, market research statistics, pricing and the marketing mix - are in the works. Until the first postings land, practise one of the live subjects.
Auf Deutsch Marketing Klausurtrainer · Marketing Klausur, Prüfung und Examen üben · BWL Klausurtrainer München
What the exam asks
Exam questions coming soon - the bank opens once the course's past exams are in. STP, market research, the 4 Ps, pricing strategy, customer value and digital metrics.
Survival notes
- Questions are in the works: segmentation, market research statistics, pricing and the marketing mix.
- The 4 Ps are product, price, place and promotion. The fifth P, panic, is not in the lecture but does show up in the exam hall.
- Price elasticity explains why the matcha near campus can cost nine euros and still sell out. You are the demand curve.
Where it is studied
Taught in München, practised on Instagram, examined on paper: segmentation, market research statistics and pricing, with a lecture hall on Arcisstraße as the sample population.
Arcisstraße: The main campus in the middle of München: the Audimax, the courtyard, and the ten-minute walk from the U-Bahn during which most of the lecture is forgotten again.
How the trainer works
Free, no account. Pick the topics on the Career page, answer postings, earn BroDollars, climb the ladder. The same questions run in multiplayer duels and count for the semester leaderboard. Other courses: Finance, Econ 1, Econ 2, Financial Acc., Cost Acc., Entrepreneur..